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Episode 9 The One with Public Relations

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What does it take to succeed in the world of PR and Marketing? In today’s episode, Ms. Amulya Nagaraj helps us lay our doubts to rest.


Ms. Amulya has a wealth of experience in the field of media and communications. She has various successes to her name including her two companies: Pepper Interactive Communications (a PR & Social Media firm) and StudioTronics (a Visual Communications Company). Her tryst with journalism started very early, when she was 16, where she contributed to a small column for a children's section in a weekly and during her college years, she was the editor of a yearly newsletter. A storyteller at the core, she took to photography at a early age and was commissioned by various newspapers and magazines across India. Specializing in brand development and social media strategy, Ms. Amulya and her team have helped several brands find their voice and build a powerful image.


In this episode, Ms. Amulya gives us a bird’s eye view of the dynamic world of social media and communications. She unravels the characteristics of a good communicator and the main PR strategies used to build the brand of a company. She speaks to us about the importance of being patient and coming up with quality content. Ms. Amulya dispels the myths about Public Relations, Marketing, and Advertising and draws our attention to the different facets of these domains. Join us as we demystify the workings of the PR industry.


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